Top 5 Beauty Retail Apps in Ireland Q4 2024: Performance Insights

In the fourth quarter of 2024, the top beauty retail applications in Ireland exhibited varied performance trends across downloads and active users, according to data from Sensor Tower.

Boots Ireland saw a consistent rise in weekly downloads, starting at around 4.9K in early October and peaking at approximately 7.8K in early December. The app maintained a strong presence with its weekly active users increasing from 127K at the start of the quarter to 158K by year-end.

LOOKFANTASTIC: Beauty & Makeup experienced fluctuations in downloads, beginning at 1.6K and reaching a high of 4K in late November before declining to 725 by the end of December. Active user numbers showed a moderate increase from 9.2K to a peak of 12.5K before settling at around 7.9K.

The Perfume Shop – TPS App demonstrated a notable peak in downloads in mid-November with over 3K, while its active users grew from 3.5K to a high of 5.3K, before ending the quarter at nearly 3.8K.

Sculpted By Aimee saw its downloads rise significantly in early November, reaching 4.6K, though it concluded the quarter with a decrease to 849.

Finally, Rituals Home & Body Cosmetics increased its weekly downloads from 814 at the beginning of October to a peak of 2.3K in late November. The app's active users grew steadily from 3.6K to 5.4K, before closing at 4.2K.

These insights highlight the dynamic nature of app engagement in the beauty retail sector in Ireland. For more detailed data and analysis, visit Sensor Tower.